If your little one has eczema, frequent rashes, or just highly sensitive skin, choosing the right swimwear fabric is essential to minimise flare ups and maximise comfort. Swimwear [...]
Sleep. Play. Swim. Plastic-Free. Raising children in today’s world means navigating a sea of synthetic materials, hidden toxins, and ever-growing plastic pollution. As parents and caregivers, we want [...]
Polyester and nylon might be the default for kids’ swimwear - quick-drying, stretchy, low price point - but beneath the surface, it’s a fabric with a toxic footprint. [...]
As a sleep consultant and mum of three, I know just how much of a difference the sleep environment can make for babies - and parents too! From [...]
The shocking truth about swimwear today is that it is almost all made from toxic, microplastic-shedding plastic fabrics, which are harming our health and our ecosystems. As a [...]
At Pure Earth Collection, we believe that creating a healthier planet starts in the home. This June, with World Environment Day (5th), World Oceans Day (8th) and Clean [...]
Celebrating Sun Awareness Week with Pure Earth Collection (12th–18th May) As the days grow longer and the warmth of spring fills the air, many of us are naturally [...]
As April arrives, the days grow longer, the sun lingers in the evenings, and the air carries the first true promise of summer. While this seasonal shift brings [...]
When we launched our Organic Kids Swimwear range last year, we knew we were taking a bold step into an industry dominated by plastic fabrics. What we didn’t [...]
Ensuring your baby sleeps safely is crucial, and a key element of this is managing their sleep environment's temperature to prevent overheating. The Lullaby Trust and similar advisory [...]
Helping Your Baby Sleep Through the Spring Time Change When do you officially welcome Spring in your household? For many parents, the clocks going forward on 30th March [...]
Navigating the early years of parenting is a journey unlike any other. It’s filled with countless joys and, let’s be honest, plenty of challenges too. Among the toughest [...]
Microplastics have been found in all major human organs, in the water we drink, the air we breathe and the food we eat. A recent study by Portland [...]
Winter in our modern world brings with it a flurry of synthetic fabrics and toxic microplastics, infiltrating our bodies and disrupting our ecosystems. Cold weather clothing often contains [...]
Understanding children's sleep needs is crucial for their development, mood, and overall health. However, it's important to remember that each child is unique, and what works for one [...]