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The Best Swimwear for Sensitive Skin: Organic Swimsuits vs Polyester or Nylon

If your little one has eczema, frequent rashes, or just highly sensitive skin, choosing the right swimwear fabric is essential to minimise flare ups and maximise comfort. Swimwear [...]

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Mastering Plastic-Free Living: How to Reduce Plastic in Your Child’s Life

Sleep. Play. Swim. Plastic-Free. Raising children in today’s world means navigating a sea of synthetic materials, hidden toxins, and ever-growing plastic pollution. As parents and caregivers, we want [...]

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Non-Toxic Kids Swimwear. Is Synthetic Swimwear Safe for Kids? The Hidden Dangers You Need to Know

Polyester and nylon might be the default for kids’ swimwear - quick-drying, stretchy, low price point - but beneath the surface, it’s a fabric with a toxic footprint. [...]

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Why Natural Fabrics Are Often The Secret To Better Baby Sleep With Rosey, Founder of Just Chill Mama

As a sleep consultant and mum of three, I know just how much of a difference the sleep environment can make for babies - and parents too! From [...]

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From Our Founder: The Hidden Dangers of Plastic Swimwear, and Our Organic Alternative

The shocking truth about swimwear today is that it is almost all made from toxic, microplastic-shedding plastic fabrics, which are harming our health and our ecosystems. As a [...]

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Microplastics, Clean Air & Children: What Every Parent Should Know

At Pure Earth Collection, we believe that creating a healthier planet starts in the home. This June, with World Environment Day (5th), World Oceans Day (8th) and Clean [...]

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Is Sunlight Good For You? A Natural Guide to Sunshine, Sleep & Skin

Celebrating Sun Awareness Week with Pure Earth Collection (12th–18th May) As the days grow longer and the warmth of spring fills the air, many of us are naturally [...]

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Springtime Sleep Solutions: How to Support Restful Nights Naturally

As April arrives, the days grow longer, the sun lingers in the evenings, and the air carries the first true promise of summer. While this seasonal shift brings [...]

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Why We Created the World’s First Organic Family Swimwear Range

When we launched our Organic Kids Swimwear range last year, we knew we were taking a bold step into an industry dominated by plastic fabrics. What we didn’t [...]

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Safer Sleep Guide: Choosing the Right Baby Sleeping Bag

Ensuring your baby sleeps safely is crucial, and a key element of this is managing their sleep environment's temperature to prevent overheating. The Lullaby Trust and similar advisory [...]

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Mastering the Clock Change for Better Baby Sleep

Helping Your Baby Sleep Through the Spring Time Change When do you officially welcome Spring in your household? For many parents, the clocks going forward on 30th March [...]

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The New Parent’s Guide to Surviving Sleepless Nights with a Newborn

Navigating the early years of parenting is a journey unlike any other. It’s filled with countless joys and, let’s be honest, plenty of challenges too. Among the toughest [...]

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Scientists reveal microplastics were found in 99% of seafood samples

Microplastics have been found in all major human organs, in the water we drink, the air we breathe and the food we eat. A recent study by Portland [...]

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Embracing the Chill: Staying Warm And Safe During The Colder Months 

Winter in our modern world brings with it a flurry of synthetic fabrics and toxic microplastics, infiltrating our bodies and disrupting our ecosystems. Cold weather clothing often contains [...]

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How Much Sleep Does Your Baby Really Need By Age?

Understanding children's sleep needs is crucial for their development, mood, and overall health. However, it's important to remember that each child is unique, and what works for one [...]

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