The conscious brands you’ll find in our home

We use the word ‘conscious’ over eco, because although eco is great for the environment, it doesn’t always mean it’s safe for babies. The two usually go hand in hand, but not always. These conscious brands have human and environmental health in mind. 

Sleep and Bedding

Naturalmat Baby

Natural mattresses free from synthetics and with no fire retardant chemicals.

Marloe London

Bamboo swaddles which use safe and conscious dyes. 

Mini Lily and Mortimer

Soft and breathable organic sleep sheets for natural comfort and visually pleasing. 



Full range of baby and kids clothes, all organic, safe, ecofriendly. And natural rubber wellies!


Full range of organic baby and kids clothes. Beautifully designed at affordable prices.


Really beautiful and unique Nordic inspired organic baby clothes. And the cutest little rucksacks too! 


Carefully selected products for quality, purity and design using 100% organic cotton


Beautiful baby clothes using 100% natural materials with the lowest possible environmental impact

Little Borne

Kids and mama clothes made for comfort and freedom, contemporary designs made using 100% organic fabrics

Health and Wellness

Nature Doc Kids

Shop from a range of food, supplements, personal care, cookbooks, and much more. All products recommended by nutritionist, Lucinda Miller.

Baby Care and Essentials

Kokoso Baby

A great range of bath and skin essentials. All natural and at affordable prices.

Mum & You

100% biodegradable and eco-friendly napies and wipes which are free from nasty chemicals


Luxurious and totally natural skincare, with eco conscious packaging and 10% of profits towards helping our coral reefs and oceans.

Green People

Easy to apply and long lasting natural sun cream for littles and adults alike. They also make a great organic tooth paste for babies, and have a lovely natural skincare range. 


Kin & Kloth

Ethically made organic Turkish towels, throws and ponchos

Kitchen and Food


One bottle, multiple lids to create a baby bottle, sippy cup, food containers and more. Safe and non-toxic food grade stainless steel and silicone.


Stylish bamboo dinnerware for babies and kids. Non-toxic, eco-friendly and dishwasher safe. Hurrahh!! Based in the Australia (like so many of the best eco brands!) but available on Amazon in the UK. 

Bamboo Bamboo

Sustainable and naturally non-toxic bamboo suction plates, bowls and spoons.


Plant based freezer meals prepared by chefs. Packaged in paper trays and recyclable packaging. The perfect solution for time pressed health conscious parents who love their food! 


Surplus veg turned into delicious and healthy hummus and dips. Great for all the family. 



Beautifully designed toys and accessories made from natural, sustainable and non-toxic rubber and rubberwood. As well as toys they make lovely all natural rubber pacifiers, glass feeding bottles with rubber teats and rubber bath mats (which are rare to find in a natural form!). 

Plan Toys

Beautifully crafted sustainable toys made from rubberwood. A large selection in all shapes and sizes. And importantly they use non-toxic paint and formaldehyde free glue. 

Crayon Rocks

Non-toxic crayons made from soy and other vegetable waxes, limestone and powdered pigments. Worry-free creativity! 

For First Steps

A unique collection of natural and ethical toys and crafts