How it started

Pure Earth Collection is a multi award winning eco children’s brand. The company was founded by Emma Bianco through her love of babies, the planet and all things natural. Having suffered from allergies and other health issues for many years, she started looking more deeply into what might be causing the growing health complaints faced by so many of us today. This is how Pure Earth Collection was born. Core to our company belief is that babies and children should be nurtured in a natural and non-toxic environment as much as is practical for modern day life. 

Who we are

Pure Earth Collection makes natural, non-toxic and biodegradable children’s products. Previously trading as Little Earth Baby, we changed our name due to overwhelming customer demand for items for older kids, as their babies started to grow up! We are passionate about keeping our children safe and protecting their future by looking after both their health and that of our beautiful planet. That’s why we have created a range of award winning children’s products which use natural, sustainable and biodegradable materials, with no nasty chemicals.

Sustainability

At Pure Earth Collection, sustainability is a key focus when creating any product. Our products are beautifully designed to a very high standard and are free from formaldehyde, BPA, phthalates, EVA foam, polycarbonate and other nasty chemicals.

Non-toxic by Nature

We don’t use any synthetic fabrics or materials. When plastic trims are unavoidable (such as zips) we make sure to use recycled PET (or other baby-safe) plastics.

Our Bamboo Wadding

Bamboo fabric has so many brilliant qualities for babies. Not only is it super soft but using it as a wadding gives a unique year round comfort while reducing the risk of overheatingBamboo is also hypoallergenic, making it perfect for sensitive skin. What’s more, the bamboo kun (bamboo’s unique bio-agent), makes the fabric antibacterial and odourless, keeping your baby’s bedding fresher for longer.

Cleaner oceans pledge

With every item bought from us we pledge to remove plastics from our shores and oceans on your behalf. We do this by partnering with the wonderful organisation Surfers Against Sewage. So far we have removed:

Total grams cleaned so far: 2,000,000
Water bottles:19,980,000
Plastic bags:199,980,000
Straws:1,999,980,000

Brand Values

  • Natural and non-toxic, without compromise
  • Plants, not plastic
  • Protecting the safety and wellbeing of all people

  • Functionality and practicality is key
  • Spread happiness. Happy workers, customers and babies
  • Sustainable sizing and longevity of products

Shop our natural children’s range


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