safer sleep week newborn

Safer Sleep Week: Choosing the safest baby sleeping bag

Core to our ethos is helping to protect the safety and health of babies and the planet. It's why we do what we do. Safer sleep for babies [...]

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Choosing natural bedding for kids and organic baby sleeping bags

There is more and more awareness these days of the importance of choosing natural bedding for kids. Here we talk through the benefits of different fabrics for your [...]

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non toxic baby play mats

Non toxic baby play mats: What inspired our founder to create them

You will find a secret discount code and a link to our non-toxic play mats at the bottom of this page! When I had my first baby I [...]

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Best Baby Products for Eczema

#unhideEczema and #GetEczemaWise October is Eczema Awareness Month run by the National Eczema Association. It is an opportunity to help raise awareness and reduce stigma. Eczema is a [...]

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Natural Blackout Blinds – making them safe for babies

We’re so excited to introduce our latest product - our natural blackout blinds have been in development for almost two years to ensure they meet our high standards. [...]

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Natural, Non-Toxic Play Mats

You will find a secret discount code and a link to our non-toxic play mats at the bottom of this page! With many brands now using words like [...]

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Plastic free July: A round up of our favourite plastic free swaps.

Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution, so that we can start to reduce our [...]

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Know your plastics – safer plastics guide

Plastics are made from a mixture of crude oil and synthetic chemicals. Different plastics have different uses, and they also differ hugely in terms of toxicity to human [...]

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Delicious ‘Immunity Boosting’ Meals!

Written by Roxanna Arefpour, a sustainable holistic health coach and founder of Soul Spectrum ROAST THE RED PEPPERS Peppers (including chillies) can often become the forgotten vegetable of [...]

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Dealing with baby eczema

Written by Nina Howard, mother with experience in dealing with baby eczema What is eczema? Eczema is a very common skin condition in which the skin becomes red, [...]

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Safer Sleep Guide (for baby sleeping bags)

One of the most important factors to consider to ensure safe sleep for your baby is temperature, particularly to reduce the risk of overheating. This is consistent across [...]

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Formaldehyde in baby products

WHAT IS FORMALDEHYDE? Formaldehyde is a colourless, strong smelling poisonous gas. It’s a known carcinogen which has been found in the fabrics of mainstream baby clothing brands in [...]

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Why Choose Organic Baby Comforters

We talk you through how to choose the best baby comforters and why it's important to choose natural fabrics. As soon as babies are old enough to reach [...]

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Our Cleaner Oceans Pledge and the Global Week for Future

This week is the Global Week for Future. That future belongs to our children. And that future depends on our planet, our home. As people gather all around the world to make a stand against climate change and Greta Thunberg addresses global leaders at this year’s Climate Action Summit, it’s clear that the politicians are failing to act upon the urgent need to protect our planet for future generations. In Greta’s heartfelt address, she pleads “People are suffering. People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction, and all you can talk about is money and fairy tails of eternal economic growth. How dare you?” She goes on to say “the politics and solutions needed are still nowhere in sight”. According to organisation Surfers Against Sewage (SAS) “One marine mammal or sea bird dies every thirty seconds from plastic pollution”

We can no longer afford to wait around for our world leaders to come up with policies to protect our beautiful planet, we must do this for ourselves and we must act fast before it is too late.


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Our ethical manufacturing processes – Visiting our factory

Find out about how Pure Earth Collection's natural baby products are made and their ethical manufacturing processes Last week we visited our UK based factory to run through [...]

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