Non-Toxic Commitment
Crafted from organic materials with safe dyes and inks for purity in every product.
Fully Biodegradable
Every component, from stuffing to packaging, is biodegradable for minimal environmental impact.
No Harmful Chemicals
All items are rigorously tested to ensure they’re free from harmful chemicals and heavy metals.
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TV presenter and passionate eco-blogger Kate Arnell shares her top product picks:
The Pure Earth Collection Difference
Today’s infants ingest up to 20 times more microplastics than adults. Conventional baby products commonly use inexpensive plastics and other toxic materials. For instance, over 95% of baby sleeping bags contain polyester wadding, many blackout blinds are made with PVC that releases harmful chemicals into the air, and the majority of soft toys are crafted from synthetic materials. These products expose children to dangerous levels of microplastics and toxins.
Fortunately, there are steps we can take at home to reduce our exposure to microplastics, and we’re here to guide you on this journey towards plastic-free living.
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