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The Pure Earth Collection Difference

Babies today are ingesting around 20x more microplastics than adults. Sadly, conventional baby products rely too heavily on cheap and often toxic plastics. Over 95% of baby sleeping bags have polyester wadding inside, baby blackout blinds use PVC fabric (which leaches chemicals directly into the air) and almost all soft toys are synthetic. These products are exposing children to excessive amounts of microplastics and toxins.

Pure Earth Collection are passionate about keeping our children safe and protecting their future by looking after both their health and that of our beautiful planet. That’s why we have created a range of products which use natural, sustainable and biodegradable materials, with no nasty chemicals or heavy metals. Not only are they better for the health of little ones and the planet, but they’re also often way more functional too! For example, using unique natural fabrics in our sleeping bags instead of the traditional polyester fill results in over 90% of our customers reporting better sleep from night one in our sleeping bags.

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