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The Pure Earth Collection difference

Sadly conventional baby products now rely too heavily on cheap and often toxic plastics. Over 95% of baby sleeping bags have polyester wadding inside, baby blackout blinds are made using PVC fabric which leach chemicals into the air and almost all soft toys are synthetic, petroleum-based materials. These products are exposing children to excessive amounts of microplastics and toxins.

We are passionate about keeping our children safe and protecting their future by looking after both their health and that of our beautiful planet. That’s why we have created a range of products which use natural, sustainable and biodegradable materials, with no nasty chemicals or heavy metals. Not only are they better for their health and the planet, they’re often way more functional too. By ditching the polyester in sleeping bags over 90% of our customers report better sleep from night one using our bags.

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