
Plastic-Free Mission
Our products are designed to reduce the plastic load in families’ lives, focusing on natural, organic fabrics which are better for your health and the planet.

Polyester-Free Sleep
Polyester traps heat and releases microplastics. Replacing polyester fill with our bamboo wadding gives unmatched temperature control across all seasons.

Organic Swimwear
Using a minimum of 98% organic yarn, our GOTS certified swimwear reduces your microplastic exposure and is safer for your skin and our waterways.

Experience The Bamboo Difference
Our best-selling Bamboo Wadding Baby Sleeping Bags are so popular that we’ve now launched sleeping bags and blankets for kids using the same multi-award-winning fabric blend.
Here’s what’s different:

All-Season Comfort
Our high-performance bamboo wadding adapts to all seasons, keeping your child comfortable from chilly winter nights to warm summer evenings.

Outsmart Growth Spurts
Our sustainable sizing means our baby sleeping bags fit from 3 months – 3 years, and our kids sleeping bags from 2-15 years! Saving money and reducing the need for frequent replacements.

Why No Polyester?
We avoid polyester to enable better sleep and to protect your child and the planet. Polyester inhibits the body’s ability to regulate temperature as well as contributing to microplastic exposure. We’re safer without it.

Unique Bamboo Wadding
Our bamboo wadding has been designed for maximum thermal regulation, giving our sleeping bags unrivalled temperature control from 13-27°C. Hand pulped from sustainable bamboo – never a viscous.
Choose Smart, Choose Bamboo Wadding
Multi-Award Winning


















Award-Winning Organic Cotton Swimwear: Safer for humans and better for the ocean, leaving no microplastics behind
The Pure Earth Collection Difference
Today’s infants ingest up to 20 times more microplastics than adults. Conventional baby products commonly use inexpensive plastics and other toxic materials. For instance, over 95% of baby sleeping bags contain polyester wadding, many blackout blinds are made with PVC that releases harmful chemicals into the air, and almost all swimwear, and the majority of soft toys are crafted from synthetic materials. These products expose children to dangerous levels of microplastics and toxins.
Fortunately, there are steps we can take at home to reduce our exposure to microplastics, and we’re here to guide you on this journey towards plastic-free living.
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Experience Better Sleep and Commit to a Safer, Plastic-Free Planet
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