Your go-to space for expert-led, conscious parenting advice — from reducing toxins and microplastics to embracing natural remedies and plastic-free living for your family.
I'm Emma, Founder of Pure Earth Collection and a passionate non-toxic living advocate. My parenting journey started nine years ago. Before then, I'd always lived a healthy life, [...]
Your home environment impacts your child’s health far more than you think. Microplastics, PFAS chemicals, formaldehyde and other nasties build up inside our homes, creating toxic air and [...]
Choosing the best organic baby sleeping bag can feel overwhelming. With so many brands claiming to be “natural” or “eco”, it’s hard to know who you can trust [...]
A new study released on 10 December 2025 by Changing Markets Foundation found that recycled plastic fabrics release around 55% more microplastics than virgin plastic fabrics. What’s worse, [...]
PFAS refers to a group of over 10,000 chemicals which have an extremely strong bond, making them very durable. This durability means they're also know as ‘forever chemicals’ [...]
The festive season doesn’t need to be about excess, it can be about having a slower, more conscious Christmas. Meaning, surrounding your family with things that feel good, [...]
As the festive season approaches, it’s easy to get swept up in the sparkle and chaos of Christmas shopping. But beneath the wrapping paper and tinsel, there’s a [...]
We’re delighted to welcome Susan Wallace, a certified Sleep Consultant and Educator from Settled Petals, as our guest expert for this special feature. With over a decade of [...]
As the weather cools down and the nights get longer, it’s time to start thinking about how to keep your little one cosy and comfortable for sleep - [...]
When we think of childhood, we picture soft cuddles, comforting toys, and favourite teddies clutched close at night. But most soft toys on the market today, no matter [...]
From bedtime stories to soft lullabies, we all want bedtime to feel calm, comforting and safe. But many parents don’t realise that the most seemingly innocent parts of [...]
What’s the Issue? Microplastics are tiny plastic particles (<5 mm) originating from the breakdown of plastic products or shedding from synthetic fabrics. They're found everywhere from oceans and food [...]
If your little one has eczema, frequent rashes, or just highly sensitive skin, choosing the right swimwear fabric is essential to minimise flare ups and maximise comfort. Swimwear [...]
Sleep. Play. Swim. Plastic-Free. Raising children in today’s world means navigating a sea of synthetic materials, hidden toxins, and ever-growing plastic pollution. As parents and caregivers, we want [...]
Polyester and nylon might be the default for kids’ swimwear - quick-drying, stretchy, low price point - but beneath the surface, it’s a fabric with a toxic footprint. [...]