Celebrating Sun Awareness Week with Pure Earth Collection (12th–18th May)

As the days grow longer and the warmth of spring fills the air, many of us are naturally drawn outdoors. But with the return of sunshine comes an important question: Is sunlight good for you?

This Sun Awareness Week, we’re shining a light on how sunlight benefits our children’s health—and how to enjoy it safely with non-toxic sun protection, natural skincare, and organic sleep essentials.

The Benefits of Sunlight Are Endless: Why the Sun Is Good for Our Health

Contrary to what we often hear, sunlight isn’t the enemy. In fact, it’s essential for regulating sleep cycles, improving mood, and helping our bodies produce vitamin D. For children especially, regular, safe exposure to natural sunlight can play a crucial role in bone development and immune health.

The key? Smart, safe sun habits. We’re here to explain how to maximise the benefits of this healthy superhero.

Organic Cotton Swimwear: Natural Sun Protection Without the Toxins

Let’s talk about the typical approach to sun safety: chemical suncreams or synthetic swimwear coated in toxic sun blockers, made with microplastic-shedding fabrics. These aren’t just harmful to the environment, they are absorbed directly into our little ones’ bloodstreams and can be damaging to children’s sensitive skin too.

That’s why we created the world’s first organic cotton swimwear range for the whole family, with sun-safe, skin-safe cover ups for kids. Our swimwear offers UPF 50+ protection using only natural fabrics and safe, non-toxic dyes. No polyester, no plastic linings, no greenwashing.

Safe Sun Care: Our Favourite Non-Toxic Sun Cream

Alongside our sun-safe designs, we always recommend using gentle, non-toxic sun care instead of the chemical stuff. Our go-to? Fierce Nature’s Sun Balm and Sun Stick. Made with nourishing, organic ingredients and free from synthetic chemicals, they provide natural protection that’s kind to skin and the environment.

It’s just another way to protect what matters most – without compromise.

Paired with our sun-safe clothing, it’s the perfect solution for protecting your family—naturally.

And don’t forget, unprotected sun exposure is really essential too. So remember to get some sun on their skin before creams or cover ups for around 20 minutes each day. Just make sure it’s early in the day or later in the evening when the sun’s not at its strongest, and paler skin types should take extra care.

Sunshine & Sleep: Helping Kids Rest During Longer Days

Alongside the multiple health benefits of all the summer sunshine, longer daylight hours can also be one of the most disruptive factors for sleep. As bedtime approaches and the sun refuses to set, children can struggle to wind down and fall asleep.

Our award-winning Organic Blackout Blinds. Not only do they block out light to help encourage melatonin production, they’re also 100% plastic-free, so they won’t release harmful gases when warmed by the sun, unlike conventional PVC blinds. A safer sleep space, day or night.

If you’re planning summer travel, our travel blackout blinds come in a handy bag and set up in seconds. Perfect for naps on the go or keeping to bedtime routines away from home.

Sleeping Cool: Our Tropical Nights Sleeping Bag

Hot sunny days can make sleep tricky, especially if your child runs hot or your home retains heat. Our Tropical Nights Bag is not only the lowest tog on the market, it’s also made with ultra-breathable natural materials and designed specifically for higher temperatures, offering comfort, airflow, and peace of mind.

It’s the ideal solution for babies and toddlers who struggle with stuffy summer nights.

Sunlight is a powerful force for good when approached thoughtfully. From encouraging healthy sleep rhythms to supporting immune health and outdoor play, there’s so much to love about this time of year. At Pure Earth Collection, we’re here to help you embrace the sunshine safely with products that reflect our commitment to natural materials, safer alternatives, and a healthier future for our children.

Embrace the Sunshine, Naturally

Sunlight is a powerful, natural gift. With the right protection and thoughtful products, it can support everything from healthy immune systems to better sleep and outdoor play. At Pure Earth Collection, we’re passionate about making summer safer and healthier with non-toxic, plastic-free essentials designed for families who care.


Shop Safer Summer Essentials

Browse our collection of non-toxic, plastic-free summer essentials, from blackout blinds and breathable sleep bags to organic swimwear that’s as safe as it is stylish.

Offer Tropical Nights Summer Sleeping Bag

Tropical Nights Summer Sleeping Bag

Original price was: £88.00.Current price is: £66.00. Shop Now
Offer Blackout Blindsmother putting organic blinds up

Blackout Blinds

Original price was: £110.00.Current price is: £82.50. Shop Now
Offer Swimming Costume - Yellow

Swimming Costume – Yellow

Original price was: £46.00.Current price is: £34.50. Shop Now
Offer Swim Nappy - Neon Pink

Swim Nappy – Neon Pink

Original price was: £28.00.Current price is: £21.00. Shop Now
Offer Women's String Bikini Top - Green

Women’s String Bikini Top – Green

Original price was: £44.00.Current price is: £33.00. Shop Now
Offer Women's String Bikini Bottom - Green

Women’s String Bikini Bottom – Green

Original price was: £44.00.Current price is: £33.00. Shop Now
Offer Mens Swimming Trunks - Neon Orange

Mens Swimming Trunks – Neon Orange

Original price was: £86.00.Current price is: £64.50. Shop Now
Offer Kid's Rash Vest - Yellow

Kid’s Rash Vest – Yellow

Original price was: £52.00.Current price is: £39.00. Shop Now