Had a baby during lockdown?

We are so proud of all the mothers that gave birth during the pandemic, you are total heroes! It has been such a challenging time for everyone, especially for you all bringing new life into the world without the usual support networks in place. 

If you have given birth since January 2020 or are due to do so before 30 August 2021, we think you need rewarding, so we’d love to give you a £25 voucher when you spend £60 and over with us. Just enter your email address below, along with the month and year of your baby’s birth (just to verify you qualify).

T&Cs: Cannot be used in conjunction with other discount codes. Excludes blackout blinds and bundled items. Cannot be used on discounted or sale items. Pure Earth Collection reserves the right to cancel any orders which it feels are an abuse of this offer. Expires one month from signup


Share this promotion with friends and family who have also had a baby during the pandemic!

For more support, we have a Birth and Newborn Support platform. We understand that this is a challenging time for all, and in particular for those who are preparing to bring new life into the world. We have a free to use online resource which full of content from leading professionals to bring you some added support and advice on birth and the newborn phase, as well as the mental health challenges of the pandemic and how to build immunity and overcome Covid.