About Pure Earth Collection (previously Little Earth Baby)

Pure Earth Collection makes natural, non-toxic and biodegradable children’s products. The company was founded by Emma Bianco through her love of babies, the planet and all things natural. Previously trading as Little Earth Baby, we recently changed our name due to overwhelming customer demand for items for older kids, as their babies started to grow up!

Core to our company belief is that babies and children should be nurtured in a natural and non-toxic environment as much as is practical for modern day life. 

We are passionate about keeping our children safe and protecting their future by looking after both their health and that of our extraordinarily beautiful planet. That’s why we have created a range of products which use natural, sustainable and biodegradable materials, with no nasty chemicals.

Our products are beautifully designed to a very high standard and are free from formaldehyde, BPA, phthalates, EVA foam, polycarbonate and other nasty chemicals. We don’t use any synthetic fabrics or materials. When plastic trims are unavoidable (such as zips) we make sure to use recycled PET (or other baby-safe) plastics.

Our signature bamboo wadding

Bamboo fabric has so many brilliant qualities for babies. Not only is it super soft but using it as a wadding inside in our blankets and sleeping bags gives a unique year round comfort while reducing the risk of overheating, as it acts as a thermal regulator. Bamboo is also hypoallergenic, making it perfect for sensitive skin. What’s more, the bamboo kun (bamboo’s unique bio-agent), makes the fabric antibacterial and odourless, keeping your baby’s bedding fresher for longer.


At Pure Earth Collection, sustainability is a key focus when creating any product. We use organic fabrics, which are much kinder to the environment and use a lot less water, and sustainably harvested and biodegradable materials. And everything is made ethically in Sedex approved factories.

We design products that can be used for many years and passed down through generations.

Cleaner Oceans Pledge

With every item bought from us we pledge to remove plastics from our shores and oceans on your behalf. We do this by partnering with the wonderful organisation Surfers Against Sewage. For each sleeping bags sold, around 33 grams of plastic will be removed from the oceans, that’s around 3 plastic bottles or 110 plastic straws! Buy a blanket, and 25 grams will be gone, equivalent to five whale-clogging, turtle-smothering shopping bags, and we’ll double that for each play mat sold.

So not only do our products biodegrade and come in plastic free packaging, you’re also helping to clean up our oceans every time you shop!

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